Thursday
May202010
The English Literature major goes shopping
Thursday, May 20, 2010 at 10:57AM
About once a year I break down and order something from the J. Peterman catalog. From a marketing perspective, they break one major rule; mainly, the one that says that people don't like or respond to illustrations of merchandise. They prefer photos. Perhaps the easily parodied descriptions of the items cancel this out.
For example, I spotted this nightgown in the most recent catalog and was tempted:
Melina | Post a Comment |
Reader Comments