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Thursday
May202010

The English Literature major goes shopping

About once a year I break down and order something from the J. Peterman catalog. From a marketing perspective, they break one major rule; mainly, the one that says that people don't like or respond to illustrations of merchandise. They prefer photos. Perhaps the easily parodied descriptions of the items cancel this out.

For example, I spotted this nightgown in the most recent catalog and was tempted:

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